All work

Professional assignment · 2026

Visit the website

The Centre Automobile du Nord Vaudois had never had a clear digital visual identity, and its website was outdated. I rebuilt the website, then carried the same identity across every medium.

Client
CANV SA
Duration
6 months, then ongoing
Team
Solo project
CANV SA, Communication overhaul

In brief

Challenge

Rebuild the company’s website, then bring visual consistency to all of its media.

What I did

I ran the project from strategy to rollout: WordPress website, typefaces and logo, photography, Instagram and print.

Result

A new website live at canv.net. At the end of the assignment, I became head of communication at CANV SA.

Context

Client

The Centre Automobile du Nord Vaudois (CANV SA) is a car centre founded in 1998 near Yverdon. It sells new and used vehicles, handles servicing and mechanics, and runs a bodywork shop, across two sites: Montagny-près-Yverdon and Les Tuileries de Grandson.

Starting point

My first major professional assignment: the company entrusted me with all of its visual and digital communication.

One digital identity, from the website to every medium.

Decisions

01

A website built around the company’s three trades

I designed the website on WordPress and Elementor, from structure to copywriting. The home page leads to the vehicles first, then to the three trades: sales, mechanics and bodywork.

The Services page of the CANV SA website

02

The stock shown straight from AutoScout24

A script from AutoScout24, where the company already lists its vehicles, displays the catalogue in the Vehicles pages: the website’s stock updates itself, with no double entry.

The vehicle catalogue on the CANV SA website

03

A shared identity: Anton, Poppins and a retouched logo

Anton, a condensed typeface, for punchy headings; Poppins for readable text. The logo is subtly retouched to match the whole, from the website to the posters.

The Anton and Poppins typefaces and the retouched logo

04

Photos taken on site, at both locations

Photo sessions in Montagny-près-Yverdon and Les Tuileries de Grandson built the company’s own image bank, used on the website, on Instagram and wherever needed.

A photo taken on site for CANV SA

05

On Instagram, story highlights and a new-arrival template

A refreshed profile and four story highlights (Offers, Services, Contact, Opening hours) keep the essentials at hand. Each new vehicle gets its own story, always on the same template.

The CANV SA Instagram profile and the new-arrival template

06

From A4 in the shop window to a large billboard

A large billboard gives the essentials at sponsored events. I also redesigned the price panels, as well as information posters for the shop window.

The CANV SA large-format billboard

Deliverables

The website

  • The top of the Vehicles page: “Trouvez le modèle qui vous correspond”
  • The top of the canv.net home page
  • The six sales and import services
  • The “Our story” section of the About page
  • Opening hours, phone and e-mail blocks and the contact form

Vehicles

The website on mobile

The canv.net home page on mobile
Home page
Servicing and mechanics services on mobile
Services: mechanics
Phone and e-mail blocks and the contact form on mobile
Contact

A tour of the website

The whole website, from home to contact

Visual identity

  • The Anton typeface for headings and Poppins for text
  • The CANV SA logo before and after the retouch
  • The “Our services” section of the home page, in Anton and Poppins

Anton and Poppins

Photography

  • Detail of a Mercedes G AMG’s wing and wheel
  • Interior of a Lamborghini
  • A vehicle on the lift in the mechanics workshop

Detail

Instagram

The canv_sa Instagram profile and its story highlights
The profile
“Stock” story with a link to the website catalogue
“Offers” highlight
“Addresses” story for both sites
“Contact” highlight

New-arrival template

“New arrival” story for the Skoda Fabia
Skoda Fabia
“New arrival” story for the Audi A3 Sportback
Audi A3 Sportback
“New arrival” story for the Audi S3 Sportback
Audi S3 Sportback

Billboard

  • The CANV SA large-format billboard

Large billboard

Price panels

A4 price panel for a new vehicle
New vehicles
A4 price panel for a used vehicle
Used vehicles

Information posters

  • “Our new website is live!” poster with a QR code
  • Poster announcing an exceptional Saturday closure
  • Poster with the opening hours of the sales department and the mechanics workshop

New website launch

Result

The result shows a real ability to understand the company, to respect its history while bringing it a new, contemporary vision.

Client’s feedback (translated from French)

  • Delivered

    A new website live at canv.net, a shared visual identity, a photo library, a refreshed Instagram account, a story template and print materials, from A4 posters to a large billboard.

    Visit the website

What I learned

This assignment taught me to work for a real client: understand a company’s needs, then build an answer that meets them. Communicating on its behalf, on its website as in its visuals, also puts its reputation at stake: every text and every image has to be right.

Sacha Loskov · sacha@loskov.ch · +41 78 651 60 00 · loskov.ch

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